Publicação
Is prevenir able to become more financial sustainable by leveraging it´s existent business inits? I how can prevenir´s business units differentiate themselves from competitors and develop a long-term competitive advantage
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pita, José Miguel | |
| dc.contributor.author | Pereira, Débora Alexandra Das Neves Matos | |
| dc.date.accessioned | 2024-09-03T08:22:55Z | |
| dc.date.available | 2024-09-03T08:22:55Z | |
| dc.date.issued | 2023-01-24 | |
| dc.date.submitted | 2023-01-24 | |
| dc.description.abstract | The following paper explores how Prevenir's business units may distinguish themselves from diversified competitors and build a long-term competitive advantage. First, a market study of BUs' public and private competitors is presented. A SWOT-TOWS matrix was created to identify differentiated strategies to guide the STP analysis. According to the STP model, Prevenir should target B2C students, teachers, student representatives, and B2B schools, universities, and companies. Prevenir positions as a low-cost provider with a good service offering in a market where other players already exist. Thus, a value offer based on competitive points of distinction was created to contest market space. | pt_PT |
| dc.identifier.tid | 203316711 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171072 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Management | pt_PT |
| dc.subject | Social enterprise | pt_PT |
| dc.subject | Segmentation | pt_PT |
| dc.subject | Targetting | pt_PT |
| dc.subject | Positioning | pt_PT |
| dc.subject | Competitors | pt_PT |
| dc.subject | Swot-tows | pt_PT |
| dc.subject | Value-proposition. | pt_PT |
| dc.title | Is prevenir able to become more financial sustainable by leveraging it´s existent business inits? I how can prevenir´s business units differentiate themselves from competitors and develop a long-term competitive advantage | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master´s degree in Management from the Nova School of Business and Economics | pt_PT |