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A transition towards a hybrid organisation - how can upcs reach its full potential by overcoming the challenges seasonalityiImposes
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Orientador(es)
Resumo(s)
Autism Spectrum Disorder lies as a mystifying disturbance that impacts thousands of families.
APPDA LISBOA embraces a mission to avail all these families in the search for a reassuring
future. A series of events led the organisation to highly depend on external funding, endangering
the provision of the four social services in its portfolio.
With the aim of sustaining the four social initiatives offered by APPDA LISBOA, a profitability
strategy was defined for Unidade Prestadora de Cuidados de Saúde (UPCS). Currently, UPCS
does not have the capacity to satisfy all the demand for Evaluation and Diagnosis appointments,
making it necessary to increase its availability in the most critical periods of the year. Therefore,
to fix this seasonality problem, the implementation of a new model of full-time Evaluation and
Diagnosis appointments was analysed. It is a scenario in which the two current therapists work
full-time on a weekly basis, thus increasing the availability of hours during that period.
Hence, the scope of the analysis consists of improving its single business unit financials by
transitioning the Evaluation and Diagnosis therapists to full-time and constructing a new
infrastructure, as well as the design of a go-to-market strategy for a new business unit, to
increase APPDA LISBOA’s financial independence.
Descrição
Palavras-chave
Autism spectrum disorder Corporate social responsibility Business unit Diversity Hybrid organisation Inclusion Financial analysis Financial independence Market overview Operational efficiency Social impact Social organisation Social unit