A carregar...
Publicação
The rise and fall of peloton: financial perspective
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.16 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The case presents an overview from different business perspectives of Peloton Interactive, an
American exercise-equipment and media company that was established in 2012 by John
Foley. The company through its strategic decisions and marketing campaigns achieved
significant growth since its inception but the home fitness company thrived when the whole
world was under lockdown. Despite the revenue boost, Peloton could not sustain its spike due
to mismanagement, flaws in sales estimation, marketing mishaps, and scandals. The case
seeks to analyze different verticals of the company in the form of potential expansion to Asia pacific, scale-up dilemma, repositioning through marketing strategy, and estimating the fair
value of the company’s stock through valuation
Descrição
Palavras-chave
Valuation Financial analysis Cash-flow Wacc