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What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
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Resumo(s)
The report addresses the question of what are the preferences of broadband consumers
on the Portuguese telecommunication market. A triple play bundle is being investigated. The
discrete choice analysis, adopted in the study, base on 110 responses, mainly from NOVA
students. The data for the analysis was collected via manually designed on-line survey. The
results show that the price attribute is relatively the most important one while the television
attribute is being overlooked in the decision making process. Main effects examined in the
research are robust. In addition, "extras" components are being tested in terms of users'
preferences.
Descrição
Palavras-chave
Broadband consumer Bundled services Conjoint analysis Telecommunication market