Publicação
What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Hoernig, Steffen | |
| dc.contributor.author | Kimel, Maciej | |
| dc.date.accessioned | 2016-03-01T11:07:59Z | |
| dc.date.available | 2016-03-01T11:07:59Z | |
| dc.date.issued | 2016-01 | |
| dc.description.abstract | The report addresses the question of what are the preferences of broadband consumers on the Portuguese telecommunication market. A triple play bundle is being investigated. The discrete choice analysis, adopted in the study, base on 110 responses, mainly from NOVA students. The data for the analysis was collected via manually designed on-line survey. The results show that the price attribute is relatively the most important one while the television attribute is being overlooked in the decision making process. Main effects examined in the research are robust. In addition, "extras" components are being tested in terms of users' preferences. | pt_PT |
| dc.identifier.tid | 201524090 | |
| dc.identifier.uri | http://hdl.handle.net/10362/16587 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Broadband consumer | pt_PT |
| dc.subject | Bundled services | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Telecommunication market | pt_PT |
| dc.title | What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics | pt_PT |