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http://hdl.handle.net/10362/163036| Title: | How people perceive the theatre in Portugal and it-s declining situation |
| Author: | Durão, Vasco Brás |
| Advisor: | Schmitt, Daniela |
| Keywords: | Theatre in Portugal Market research Perceptual maps Conjoint analysis Cluster analysis Consumer perceptions |
| Defense Date: | 19-Jan-2023 |
| Abstract: | Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on findings from a perceptual map |
| URI: | http://hdl.handle.net/10362/163036 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a master’s degree in Management from the Nova School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_23_Fall_49210_FINAL_VERSION.docx | 1,91 MB | Microsoft Word XML | View/Open |
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