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Perceptions and preferences about insect-based in the German market: Aa conjoint analysis
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Orientador(es)
Resumo(s)
Given the environmental and nutritional benefits of consuming insects, entomophagy has been
increasing in significance. The research deals with insect-based food, particularly with insect-based
bars in Germany. It aims to determine German consumers' perceptions of insect-based bars and the
preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and
a field trial, an understanding of the optimal positioning and consumer preferences is provided to
improve market acceptance. The conjoint analysis revealed that consumers value the attributes
base, flavour, and price the most. In contrast, the eco-label, design and marketing claims are less
decisive in the decision-making process.
Descrição
Palavras-chave
Conjoint analysis Insect-based food Insect-based B`bars German Mmarket