Publicação
Perceptions and preferences about insect-based in the German market: Aa conjoint analysis
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gardete, Pedro | |
| dc.contributor.author | Schnurrer, Vanessa Natascha | |
| dc.date.accessioned | 2024-02-02T16:22:36Z | |
| dc.date.available | 2024-02-02T16:22:36Z | |
| dc.date.issued | 2023-01-19 | |
| dc.date.submitted | 2023-01-19 | |
| dc.description.abstract | Given the environmental and nutritional benefits of consuming insects, entomophagy has been increasing in significance. The research deals with insect-based food, particularly with insect-based bars in Germany. It aims to determine German consumers' perceptions of insect-based bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and a field trial, an understanding of the optimal positioning and consumer preferences is provided to improve market acceptance. The conjoint analysis revealed that consumers value the attributes base, flavour, and price the most. In contrast, the eco-label, design and marketing claims are less decisive in the decision-making process. | pt_PT |
| dc.identifier.tid | 203314751 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/163035 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Insect-based food | pt_PT |
| dc.subject | Insect-based B`bars | pt_PT |
| dc.subject | German Mmarket | pt_PT |
| dc.title | Perceptions and preferences about insect-based in the German market: Aa conjoint analysis | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |