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Perceptions and preferences about insect-based in the German market: a literature overview
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Resumo(s)
Given the environmental and nutritional benefits of consuming insects, entomophagy has been
increasing in significance. The research deals with insect-based food, particularly with insect-based
bars in the German market. It aims to determine German consumers' perceptions of insect-based
bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint
analyses, and a field trial, an understanding of the optimal positioning and consumer preferences
is provided to improve market acceptance. Results indicate that insect-based bars are perceived as
high-quality but low in appeal, while the preferred product has a nut base, chocolate taste, and a
price of €1.69.
Descrição
Palavras-chave
Literature overview Field trial Insect-based food Insect-based bars German market