A carregar...
Publicação
How people perceive the theatre in Portugal and its declining situation
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.44 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go
to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the
Portuguese preferences and associations towards theatre and then point to some recommendations
that might be put in practice to change the present situation. The proposed suggestions will be
based on our findings from conducted expert and consumers interviews, surveys, and market
research techniques, such as conjoint analysis, perceptual maps and cluster analysis.
Descrição
Palavras-chave
Theatre in Portugal Market research Perceptual maps Conjoint analysis Cluster analysis Consumer perceptions