Publicação
How people perceive the theatre in Portugal and its declining situation
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.author | Bernardino, André Silva | |
| dc.date.accessioned | 2024-01-26T09:40:06Z | |
| dc.date.available | 2024-01-26T09:40:06Z | |
| dc.date.issued | 2023-01-19 | |
| dc.date.submitted | 2023-01-19 | |
| dc.description.abstract | Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis, perceptual maps and cluster analysis. | pt_PT |
| dc.identifier.tid | 203314875 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/162754 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Theatre in Portugal | pt_PT |
| dc.subject | Market research | pt_PT |
| dc.subject | Perceptual maps | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Cluster analysis | pt_PT |
| dc.subject | Consumer perceptions | pt_PT |
| dc.title | How people perceive the theatre in Portugal and its declining situation | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |