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A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica – partnerships as a critical success factor for sustainable growth
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.14 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for
sustainable growth of women's football. To address this challenge, the project leverages on
current women’s football and sports literature and expert interviews to analyze the external
and internal situation, while benchmarking other successful European clubs and leagues,
culminating on a set of recommendations to achieve sustainable commercial and sporting
success. In the individual part, the critical success factor of partnerships was examined in
more detail and instructions were given on how to achieve sustainable success for women's
football.
Descrição
Palavras-chave
Business project Sports management Women's football Sports strategy European football