Publicação
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica – partnerships as a critical success factor for sustainable growth
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Harrison, Andrew | |
| dc.contributor.author | Knüpfer, Niklas | |
| dc.date.accessioned | 2023-12-15T13:05:05Z | |
| dc.date.available | 2023-12-15T13:05:05Z | |
| dc.date.issued | 2022-12-16 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success. In the individual part, the critical success factor of partnerships was examined in more detail and instructions were given on how to achieve sustainable success for women's football. | pt_PT |
| dc.identifier.tid | 203317483 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/161302 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Business project | pt_PT |
| dc.subject | Sports management | pt_PT |
| dc.subject | Women's football | pt_PT |
| dc.subject | Sports strategy | pt_PT |
| dc.subject | European football | pt_PT |
| dc.title | A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica – partnerships as a critical success factor for sustainable growth | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management, from the Nova School of Business and Economics. | pt_PT |