Aquapurgo – a business plan for a greentech startup tackling PFAS destruction. Branding concept for a B2B greentech start-up under social entrepreneurship standpoints

Abstract

This work project is based on a Field Lab (FL), which challenges students to develop a start-up in a real context. The following thesis is based on a recent scientific finding and its marketability. Throughout the FL, the student group investigated a pressing issue and its repercussions on society. The students pursued the development of a plan through an investigation of all stakeholders involved and backed the material with current industry data in order to provide a novel and distinct solution to the issue. The following thesis depicts a marketable solution that includes managerial, financial, operational, marketing, and branding strategies.