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Aquapurgo – a business plan for a greentech startup tackling PFAS destruction. Branding concept for a B2B greentech start-up under social entrepreneurship standpoints

2022-11-20Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMajor, Euclides
dc.contributor.authorStegner, Robin-Kate
dc.date.accessioned2023-12-13T14:07:58Z
dc.date.available2023-12-13T14:07:58Z
dc.date.issued2022-11-20
dc.date.submitted2022-11-20
dc.description.abstractThis work project is based on a Field Lab (FL), which challenges students to develop a start-up in a real context. The following thesis is based on a recent scientific finding and its marketability. Throughout the FL, the student group investigated a pressing issue and its repercussions on society. The students pursued the development of a plan through an investigation of all stakeholders involved and backed the material with current industry data in order to provide a novel and distinct solution to the issue. The following thesis depicts a marketable solution that includes managerial, financial, operational, marketing, and branding strategies.pt_PT
dc.identifier.tid203312848pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/161198
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectScience-basedpt_PT
dc.subjectGreentechpt_PT
dc.subjectEntrepreneurshippt_PT
dc.subjectR&D (Research and Development)pt_PT
dc.subjectSustainabilitypt_PT
dc.subjectSocialpt_PT
dc.subjectStart-uppt_PT
dc.subjectPFASpt_PT
dc.subjectStrategypt_PT
dc.subjectBusiness Planpt_PT
dc.subjectInnovationpt_PT
dc.titleAquapurgo – a business plan for a greentech startup tackling PFAS destruction. Branding concept for a B2B greentech start-up under social entrepreneurship standpointspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics.pt_PT

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NSBE - MA Dissertations