Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15766
Título: Sweetening abroad
Outros títulos: Internationalization strategy of a tarte
Autor: Taborda, Rita
Orientador: Alves, Sara
Palavras-chave: International business
Bakery industry
UK
Direct exporting
Data de Defesa: Jun-2015
Resumo: This project aims to plan the internationalization strategy of the Portuguese small firm A Tarte, producer of a gourmet pie, to a European country in order to enlarge its sales. Therefore, a thorough analysis of the company and of the bakery market is performed to understand the complete environment. It is followed by a quantitative analysis of fourteen countries to select the most attractive market, whose results indicated United Kingdom as the best option. After, the direct exporting entry mode was analysed and costs estimated. Lastly, the expansion to London is recommended to be pursued with a UK local agent/distributor support
URI: http://hdl.handle.net/10362/15766
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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