Publicação
Sweetening abroad: internationalization strategy of a tarte
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Alves, Sara | |
| dc.contributor.author | Taborda, Rita Santos Guerra | |
| dc.date.accessioned | 2015-11-05T14:15:51Z | |
| dc.date.available | 2018-06-30T00:30:18Z | |
| dc.date.issued | 2015-06 | |
| dc.description.abstract | This project aims to plan the internationalization strategy of the Portuguese small firm A Tarte, producer of a gourmet pie, to a European country in order to enlarge its sales. Therefore, a thorough analysis of the company and of the bakery market is performed to understand the complete environment. It is followed by a quantitative analysis of fourteen countries to select the most attractive market, whose results indicated United Kingdom as the best option. After, the direct exporting entry mode was analysed and costs estimated. Lastly, the expansion to London is recommended to be pursued with a UK local agent/distributor support | pt_PT |
| dc.identifier.tid | 201474093 | |
| dc.identifier.uri | http://hdl.handle.net/10362/15766 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | International business | pt_PT |
| dc.subject | Bakery industry | pt_PT |
| dc.subject | UK | pt_PT |
| dc.subject | Direct exporting | pt_PT |
| dc.title | Sweetening abroad: internationalization strategy of a tarte | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |