Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15738
Título: Developing a gamification system to increase customer lifetime value at MyGon
Autor: Pinto, Miguel
Orientador: Cardoso, Elizabete
Data de Defesa: Jun-2015
Resumo: There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.
URI: http://hdl.handle.net/10362/15738
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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