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Opening of a chain hotel in a Mediterranean Island: case study of challenges and strategies for the future of a seasonal hotel
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Orientador(es)
Resumo(s)
This thesis presents a case study carried out to identify challenges in the hospitality
sector and to develop critical thinking towards solution driven approaches in operations,
strategy, and human resources domains. It was conducted following an on-site experience in a
seasonal hotel on a Mediterranean island. The outcomes of this work can be used as a teaching
tool to deliver hotel management concepts and to stimulate the development of innovative
solutions. This work revealed that there are minimal efforts to implement innovation in the
industry, so the proposed strategies can be useful to mitigate the challenges that hospitality
faces.
Descrição
Palavras-chave
Hospitality Tourism Service management Seasonality Pre-opening Opening Closing Strategy Innovation Hotel Mediterranean Island Chain standards Hotel management Human resources Training Talent retention Ancillary Revenue management