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|Título:||Smart machines in day-to-day financial management:|
|Outros títulos:||A launch strtegy for a personal financial advisor App in the UK millennials market|
|Data de Defesa:||Jun-2015|
|Resumo:||Starting from Novabase’s challenge to launch in the UK Millennials a personal financial advisor mobile application, this work project aims to build a planning model to frame a business side of a launch strategy for mobile application in similar market and category. This study culminates on the design of SPOSTAC planning model. The created framework is intended to effectively and efficiently plan a launch strategy, being structured based on seven sequential elements: Situation, Product, Objectives, Strategy, Tactics, Action, and Control.|
|Designação:||A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics|
|Aparece nas colecções:||NSBE: Nova SBE - MA Dissertations|
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