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Smart machines in day-to-day financial management: a launch strategy for a personal financial adviser App in the UK Millennials market
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| 1.35 MB | Adobe PDF |
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Starting from Novabase’s challenge to launch in the UK Millennials a personal financial advisor mobile application, this work project aims to build a planning model to frame a business side of a launch strategy for mobile application in similar market and category. This study culminates on the design of SPOSTAC planning model. The created framework is intended to effectively and efficiently plan a launch strategy, being structured based on seven sequential elements: Situation, Product, Objectives, Strategy, Tactics, Action, and Control.
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Spostac Strategy Launch Mobile App PFA UK millennials