Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15685
Título: Smart machines in day-to-day financial management:
Outros títulos: A launch strtegy for a personal financial advisor App in the UK millennials market
Autor: Costa, Luís
Orientador: Faroleiro, Paulo
Palavras-chave: Spostac
Strategy
Launch
Mobile App
PFA
UK millennials
Data de Defesa: Jun-2015
Resumo: Starting from Novabase’s challenge to launch in the UK Millennials a personal financial advisor mobile application, this work project aims to build a planning model to frame a business side of a launch strategy for mobile application in similar market and category. This study culminates on the design of SPOSTAC planning model. The created framework is intended to effectively and efficiently plan a launch strategy, being structured based on seven sequential elements: Situation, Product, Objectives, Strategy, Tactics, Action, and Control.
URI: http://hdl.handle.net/10362/15685
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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