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Publicação
Becoming muié - business model canvas
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 15.81 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for
women who had breast cancer. Resorting to the Lean Startup framework, an analysis is
conducted on the problematic to be tackled, on the development of the Business Model Canvas,
as well as on the learnings resultant from each cycle. To validate the concept, quantitative and
qualitative research was performed, including a questionnaire and interviews with patients,
health professionals, and breast cancer-related associations. To conclude, the reader is expected
to comprehend the effect of breast cancer on women’s self-esteem and sexuality.
Descrição
Palavras-chave
Breast cancer Lingerie Sexy Bra Self-esteem Sexuality Lean startup framework Business model canvas Learnings