Publicação
Becoming muié - business model canvas
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Zózimo, Ricardo | |
| dc.contributor.author | Ferreira, Sofia Alexandra dos Santos | |
| dc.date.accessioned | 2023-07-31T15:02:34Z | |
| dc.date.embargo | 2028-01-12 | |
| dc.date.issued | 2023-01-12 | |
| dc.date.submitted | 2023-01-12 | |
| dc.description.abstract | The present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, as well as on the learnings resultant from each cycle. To validate the concept, quantitative and qualitative research was performed, including a questionnaire and interviews with patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality. | pt_PT |
| dc.identifier.tid | 203312309 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/156046 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Breast cancer | pt_PT |
| dc.subject | Lingerie | pt_PT |
| dc.subject | Sexy | pt_PT |
| dc.subject | Bra | pt_PT |
| dc.subject | Self-esteem | pt_PT |
| dc.subject | Sexuality | pt_PT |
| dc.subject | Lean startup framework | pt_PT |
| dc.subject | Business model canvas | pt_PT |
| dc.subject | Learnings | pt_PT |
| dc.title | Becoming muié - business model canvas | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics | pt_PT |