Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15486
Título: How to take advantage of wine tourism: Creation of a new concept for central Alentejo based on its potential and worldwide success factors
Autor: Jana, Marta Forte Caldas Alves
Orientador: Dahab, Sónia
Palavras-chave: Wine tourism
Success factors
Aldeias de Montoito
Business plan
Data de Defesa: Jan-2015
Resumo: Wine Tourism is gaining importance in today’s world and more destinations and establishments have been arising. After understanding the importance of this economic activity and the factors it must have to succeed, a new project was conceived for Central Alentejo taking into account its potential. This project is an example of how to take advantage of Wine Tourism in wine regions that are underexplored, such as Aldeias de Montoito, the village near Redondo to which a Business Plan will be created, explaining the strategies to pursue in order to have a successful Wine Tourism destination.
URI: http://hdl.handle.net/10362/15486
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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