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Publicação
Integrating communication strategies for saas sales performance
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.16 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In a changing sales context, customer engagement and value generation are becoming a
priority. With research on different tools and methods, there is a gap in how communication
skills can be best used to maximize results. Applied in the SaaS industry, the work project
aims at generating a framework as a guide on how and when to apply different
communication strategies to improve value perception and engagement in business
development.
Descrição
Palavras-chave
Sales Business development Communication skills Pre-sales support CEMS MIM