Publicação
Integrating communication strategies for saas sales performance
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Diaz, Paula Andrea Rueda | |
| dc.date.accessioned | 2023-06-09T08:05:26Z | |
| dc.date.embargo | 2027-08-26 | |
| dc.date.issued | 2022-09-20 | |
| dc.date.submitted | 2022-08-26 | |
| dc.description.abstract | In a changing sales context, customer engagement and value generation are becoming a priority. With research on different tools and methods, there is a gap in how communication skills can be best used to maximize results. Applied in the SaaS industry, the work project aims at generating a framework as a guide on how and when to apply different communication strategies to improve value perception and engagement in business development. | pt_PT |
| dc.identifier.tid | 203232011 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/153719 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sales | pt_PT |
| dc.subject | Business development | pt_PT |
| dc.subject | Communication skills | pt_PT |
| dc.subject | Pre-sales support | pt_PT |
| dc.subject | CEMS MIM | pt_PT |
| dc.title | Integrating communication strategies for saas sales performance | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in International Master's in Management from the NOVA – School of Business and Economics | pt_PT |