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Developing an immersive digital education platform: an exploratory study to providing digital education tools to medical students *in Germany
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Resumo(s)
This work projects extends the previous business project by investigating whether an
immersive digital education platform offering applications to the B2C segment in Germany
represents a sound decision for Siemens Healthineers and identifies elements of a suitable
business model. Precisely, the business model was explored along value creation, value
capture, and value delivery by following a qualitative approach yielding insights from 9 semi structured interviews with German medical students. This thesis concludes that the interviewed
students are highly interested in such a platform if it creates superior value to learning
outcomes, features a tiered pricing model, and implements physical marketing initiatives.
Descrição
Palavras-chave
Digital Tools Immersive Technologies Medical Education Germany CEMS MIM