Publicação
Developing an immersive digital education platform: an exploratory study to providing digital education tools to medical students *in Germany
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cardoso, Elizabete | |
| dc.contributor.author | Chachanidze, Giorgio | |
| dc.date.accessioned | 2023-06-02T10:55:40Z | |
| dc.date.embargo | 2027-06-14 | |
| dc.date.issued | 2022-07-07 | |
| dc.date.submitted | 2022-06-14 | |
| dc.description.abstract | This work projects extends the previous business project by investigating whether an immersive digital education platform offering applications to the B2C segment in Germany represents a sound decision for Siemens Healthineers and identifies elements of a suitable business model. Precisely, the business model was explored along value creation, value capture, and value delivery by following a qualitative approach yielding insights from 9 semi structured interviews with German medical students. This thesis concludes that the interviewed students are highly interested in such a platform if it creates superior value to learning outcomes, features a tiered pricing model, and implements physical marketing initiatives. | pt_PT |
| dc.identifier.tid | 203064615 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/153449 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Digital Tools | pt_PT |
| dc.subject | Immersive Technologies | pt_PT |
| dc.subject | Medical Education | pt_PT |
| dc.subject | Germany | pt_PT |
| dc.subject | CEMS MIM | pt_PT |
| dc.title | Developing an immersive digital education platform: an exploratory study to providing digital education tools to medical students *in Germany | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in International Master's in Finance from the NOVA – School of Business and Economics | pt_PT |