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Business in practice: reflective journal & the transition toward electric mobility

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2022-23_fall_49249_claudia-castagnola-zamudio.pdf701.49 KBAdobe PDF Ver/Abrir

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The Business in Practice was an immersive simulation where I got to learn more about myself and a company’s operations. As a result, this paper serves as both a reflective journal, in which I will reflect on my behavior during two critical incidents, and a business analysis of three departments, Marketing, Human Resources, and Operations, of my team’s virtual car manufacturing company, Mercury. Due to the current environmental crisis, the firm had six years to move on from combustion vehicles to all-electric and automated cars. All departments were committed to working together and noticed how interdependent they all were.

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Marketing Sustainability Electric vehicles Operations Human resources Critical incidents analysis Reflection

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Licença CC