Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/14920

Título:	Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?
Autor:	Melo, Madalena Tito de Morais Pires Severim de
Orientador:	Velosa, Jorge
Data de Defesa:	Mai-2014
URI:	http://hdl.handle.net/10362/14920
Designação:	Work Project, presented as part of the requirements for the Award of a Master’s Degree in Management from the NOVA – School of Business & Economics
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
Melo_2014.pdf		1,36 MB	Adobe PDF	Ver/Abrir