Publicação
Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Melo, Madalena Tito de Morais Pires Severim de | |
| dc.date.accessioned | 2015-05-11T10:24:27Z | |
| dc.date.available | 2015-05-11T10:24:27Z | |
| dc.date.issued | 2014-05 | |
| dc.description.sponsorship | NSBE - UNL | por |
| dc.identifier.tid | 201475685 | |
| dc.identifier.uri | http://hdl.handle.net/10362/14920 | |
| dc.language.iso | eng | por |
| dc.title | Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination? | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |
| thesis.degree.discipline | Management | por |
| thesis.degree.level | Masters | por |
| thesis.degree.name | Work Project, presented as part of the requirements for the Award of a Master’s Degree in Management from the NOVA – School of Business & Economics | por |