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Weshare wp individual part: literature review and in-depth analysis United Kingdom
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| 7.8 MB | Adobe PDF |
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This work project individual part first reviewed the literature on export vs. FDI market entry modes, followed by an in-depth market analysis of the United Kingdom. The purpose of this in-depth analysis is to add further detailed information to the previous country ranking and cluster analysis. The following areas were examined in the in-depth analysis: contacts, competition, market sales and company sales potential and the market entry conditions. The findings show that the UK is a market with a lot of potential, but it also has some challenging market entry conditions for car-sharing companies.
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Internationalization Market selection Entry strategy Strategic analysis International market selection Country clustering Country ranking In-depth country analysis Entry Mode Selection Car-Sharing