Publicação
Weshare wp individual part: literature review and in-depth analysis United Kingdom
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.advisor | Zhou, Yueling | |
| dc.contributor.author | Erbach, Henri | |
| dc.date.accessioned | 2022-10-21T13:29:52Z | |
| dc.date.available | 2025-12-17T01:30:27Z | |
| dc.date.issued | 2022-05-27 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This work project individual part first reviewed the literature on export vs. FDI market entry modes, followed by an in-depth market analysis of the United Kingdom. The purpose of this in-depth analysis is to add further detailed information to the previous country ranking and cluster analysis. The following areas were examined in the in-depth analysis: contacts, competition, market sales and company sales potential and the market entry conditions. The findings show that the UK is a market with a lot of potential, but it also has some challenging market entry conditions for car-sharing companies. | pt_PT |
| dc.identifier.tid | 203064925 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/144894 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Entry strategy | pt_PT |
| dc.subject | Strategic analysis | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Country clustering | pt_PT |
| dc.subject | Country ranking | pt_PT |
| dc.subject | In-depth country analysis | pt_PT |
| dc.subject | Entry Mode Selection | pt_PT |
| dc.subject | Car-Sharing | pt_PT |
| dc.title | Weshare wp individual part: literature review and in-depth analysis United Kingdom | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |