Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market

Stockreisser, Philipp

http://hdl.handle.net/10362/143249

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Autores

Stockreisser, Philipp

Orientador(es)

Costa, Afonso Almeida

Resumo(s)

This paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix.

Palavras-chave

Internationalization Value creation Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Adaptability Go-to market strategy