Publicação
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, Afonso Almeida | |
| dc.contributor.author | Stockreisser, Philipp | |
| dc.date.accessioned | 2022-08-24T14:16:51Z | |
| dc.date.available | 2022-08-24T14:16:51Z | |
| dc.date.issued | 2022-06-01 | |
| dc.date.submitted | 2022-05-14 | |
| dc.description.abstract | This paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix. | pt_PT |
| dc.identifier.tid | 203050215 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/143249 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Value creation | pt_PT |
| dc.subject | Disruption | pt_PT |
| dc.subject | Business model innovation | pt_PT |
| dc.subject | Corporate advantage | pt_PT |
| dc.subject | Sustainability of competitive advantage | pt_PT |
| dc.subject | Adaptability | pt_PT |
| dc.subject | Go-to market strategy | pt_PT |
| dc.title | Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |