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A Influência da Era Digital nas Audiências Televisivas. O caso do talk-show Alô Portugal da Sic Internacional
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Uma vez que o digital tem assumido um papel fundamental na expansão do discurso televisivo, é importante entender a relevância do departamento do online de um determinado programa. As redes sociais, com as suas diversas ferramentas de comunicação e interação, ficaram popularizadas em massas pelo mundo e passaram a fazer parte da rotina das pessoas, tornando-se poderosos agentes da comunicação social. O presente relatório de estágio propõe conjugar a experiência de 3 meses de estágio no departamento de produção do Alô Portugal, com uma reflexão sobre a influência da era digital nos programas televisivos, tendo como estudo de caso o talk-show Alô Portugal da SIC Internacional. Deste modo, a partir da reflexão sobre os programas televisivos e das alterações que surgiram com a passagem para a era digital, propõe-se analisar e problematizar a importância de relacionar os novos media com a televisão. Para esse resultado, o objeto de estudo tem como foco principal compreender as estratégias de produzir televisão na era digital, entender o impacto dos novos media nos telespetadores, compreender os medos de produzir um programa da manhã na era digital e perceber o impacto da interatividade na televisão digital. Para responder a estes objetivos, foi feita uma análise de conteúdos integrada, com entrevistas a cinco profissionais da comunicação. A análise procurou responder à seguinte questão de partida: “Qual a importância dos novos media de redes sociais para os programas televisivos da SIC?” e através dos resultados da presente investigação, foi possível concluir que todos os entrevistados têm uma opinião convergente em relação ao digital. Desta forma, presume-se que as redes sociais são um ponto elementar para o crescimento de um programa televisivo.
Since digital has assumed a key role in the expansion of television discourse, it is important to understand the relevance of the online department of a given program. Social networks, with their various tools for communication and interaction, became extremely popular around the world and have become part of people's routine, becoming powerful agents of social communication. This internship report proposes to combine the experience of a 3 months’ internship in the production department of Alô Portugal, with a reflection on the influence of the digital era in television programs, having as a case study the talk-show Alô Portugal from SIC Internacional. Therefore, from a reflection on television shows and the changes that emerged with the transformation to the digital era, it is aimed to analyze and problematize the importance of relating the new media to television. For this result, the main focus of the object of study is to understand the strategies of producing television in the digital age, understand the impact of new media on viewers, understand the fears of producing a morning show in the digital age, and understand the impact of interactivity on digital television. To answer these objectives, an integrated content analysis was conducted, with interviews with five communication professionals. The analysis sought to answer the following starting question: "What is the importance of the new social network media for SIC television programs?" and through the results of this research, it was possible to conclude that all interviewees have a convergent opinion in relation to digital. Hence, it is assumed that social networks are an elementary point for the growth of a television program.
Since digital has assumed a key role in the expansion of television discourse, it is important to understand the relevance of the online department of a given program. Social networks, with their various tools for communication and interaction, became extremely popular around the world and have become part of people's routine, becoming powerful agents of social communication. This internship report proposes to combine the experience of a 3 months’ internship in the production department of Alô Portugal, with a reflection on the influence of the digital era in television programs, having as a case study the talk-show Alô Portugal from SIC Internacional. Therefore, from a reflection on television shows and the changes that emerged with the transformation to the digital era, it is aimed to analyze and problematize the importance of relating the new media to television. For this result, the main focus of the object of study is to understand the strategies of producing television in the digital age, understand the impact of new media on viewers, understand the fears of producing a morning show in the digital age, and understand the impact of interactivity on digital television. To answer these objectives, an integrated content analysis was conducted, with interviews with five communication professionals. The analysis sought to answer the following starting question: "What is the importance of the new social network media for SIC television programs?" and through the results of this research, it was possible to conclude that all interviewees have a convergent opinion in relation to digital. Hence, it is assumed that social networks are an elementary point for the growth of a television program.
Descrição
Palavras-chave
Televisão Redes Sociais Era Digital Talk-Show Audiência Television Social Networks Digital Age Audience