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Tranqueira - Um curta-metragem realizado com o auxílio da ferramenta de sugestão de palavras do smartphone
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Hoje em dia, a partir dos avanços em ciência de dados e inteligência artificial, os algoritmos passaram a permear diversos aspectos da vida humana, incluindo a própria cultura, assim como a sétima arte. A influência da lógica mercadológica no cinema, típica da indústria cultural, é potencializada pelo advento do machine learning, que auxilia os grandes produtores a evitar riscos financeiros atrelados à custosa produção cinematográfica. A indústria cultural, entretanto, tem como consequência, a padronização dos bens culturais, assim como a supressão da criatividade e da inovação, que segundo sua lógica, configuram riscos financeiros, ao fugirem de parâmetros comprovadamente rentáveis. Sendo assim, buscando opor-se à lógica da indústria cultural, os objetivos centrais deste projeto foram, designadamente, a exploração criativa a partir do uso de uma ferramenta acessível de machine learning, assim como a aproximação do cinema à poesia, buscando inspiração no dadaísmo e no surrealismo, movimentos que, entre outras características, valorizavam os aspectos arriscados e não-comercializáveis da arte. Deste modo, inspirando-se em “Sunspring” (2016), o filme realizado neste projeto foi uma experimentação artística, baseada num poema gerado com o auxílio do Gboard, o teclado com ferramenta de sugestão de palavras amplamente disponível na maioria dos smartphones.
Nowadays, as a consequence of advances in data science and artificial intelligence, algorithms have come to permeate multiple aspects of human life, including culture itself, as well as the seventh art. The influence of market logic in cinema, typical of the culture industry, is potentialized by the advent of machine learning, which helps big producers to avoid financial risks linked to the costly production of films. The culture industry, however, consequently leads to the standardization of cultural goods and the suppression of creativity and innovation, which, according to its logic, generally pose financial risks as they tend to evade provenly profitable parameters. Therefore, seeking to oppose the logic of the culture industry, the main objectives of this project were, namely, the creative exploration through the use of an accessible machine learning tool, as well as using cinema in a poetic way, seeking inspiration in Dadaism and Surrealism, movements that, among other characteristics, highly valued the risky and non-marketable aspects of art. Inspired by “Sunspring” (2016), the film produced in this project was an artistic experimentation based on a poem generated with the help of Gboard, the keyboard app with a predictive typing engine tool widely available on most smartphones.
Nowadays, as a consequence of advances in data science and artificial intelligence, algorithms have come to permeate multiple aspects of human life, including culture itself, as well as the seventh art. The influence of market logic in cinema, typical of the culture industry, is potentialized by the advent of machine learning, which helps big producers to avoid financial risks linked to the costly production of films. The culture industry, however, consequently leads to the standardization of cultural goods and the suppression of creativity and innovation, which, according to its logic, generally pose financial risks as they tend to evade provenly profitable parameters. Therefore, seeking to oppose the logic of the culture industry, the main objectives of this project were, namely, the creative exploration through the use of an accessible machine learning tool, as well as using cinema in a poetic way, seeking inspiration in Dadaism and Surrealism, movements that, among other characteristics, highly valued the risky and non-marketable aspects of art. Inspired by “Sunspring” (2016), the film produced in this project was an artistic experimentation based on a poem generated with the help of Gboard, the keyboard app with a predictive typing engine tool widely available on most smartphones.
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Filme experimental Machine learning Cinema e poesia Dadaísmo Surrealismo Experimental film Cinema and poetry Dadaism Surrealism