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The disruptive reaction of the travel and tourism industry to the Covid-19 pandemic: the case of Airbnb online experiences
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Resumo(s)
The Covid-19 has caused significant challenges to the global travel and tourism industry.
Movement restrictions, rapid digitalization and changing consumers’ needs require companies
to implement innovative solutions. This study aims at investigating the extent to which Airbnb
online experiences are simply a pandemic-induced trend or a real long-term business
opportunity. Data were collected through a two-stage methodology, combining interviews and
an online survey, and analysed through factor analysis and linear regressions. The research
showed that online experiences can stimulate both virtual and actual tourism, serving as a new
medium to experience the world and as a complement to in-person travel.
Descrição
Palavras-chave
Airbnb Authenticity Business travel Covid-19 Closeness Customer intimacy Digitalization Distance Disruptive innovation Leisure travel Online experiences Travel industry Tourism industry