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The disruptive reaction of the travel and tourism industry to the Covid-19 pandemic: the case of Airbnb online experiences

2021-11-25Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorPimentel, Bernardo
dc.contributor.authorBruno, Martina
dc.date.accessioned2022-06-19T13:56:24Z
dc.date.available2022-06-19T13:56:24Z
dc.date.issued2021-11-25
dc.date.submitted2021-09-22
dc.description.abstractThe Covid-19 has caused significant challenges to the global travel and tourism industry. Movement restrictions, rapid digitalization and changing consumers’ needs require companies to implement innovative solutions. This study aims at investigating the extent to which Airbnb online experiences are simply a pandemic-induced trend or a real long-term business opportunity. Data were collected through a two-stage methodology, combining interviews and an online survey, and analysed through factor analysis and linear regressions. The research showed that online experiences can stimulate both virtual and actual tourism, serving as a new medium to experience the world and as a complement to in-person travel.pt_PT
dc.identifier.tid202932222pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/140262
dc.language.isoengpt_PT
dc.subjectAirbnbpt_PT
dc.subjectAuthenticitypt_PT
dc.subjectBusiness travelpt_PT
dc.subjectCovid-19pt_PT
dc.subjectClosenesspt_PT
dc.subjectCustomer intimacypt_PT
dc.subjectDigitalizationpt_PT
dc.subjectDistancept_PT
dc.subjectDisruptive innovationpt_PT
dc.subjectLeisure travelpt_PT
dc.subjectOnline experiencespt_PT
dc.subjectTravel industrypt_PT
dc.subjectTourism industrypt_PT
dc.titleThe disruptive reaction of the travel and tourism industry to the Covid-19 pandemic: the case of Airbnb online experiencespt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations