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Internationalization of PY: in-depth analysis of Sweden and LR on international market selection strategies for small firms
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| 5.15 MB | Adobe PDF |
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Resumo(s)
PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for small firms and an in-depth analysis of Sweden, one of the potential target countries, considering various distinctive dimensions.
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Internationalization Market selection Strategic analysis