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In this Work Project, we undergo a valuation of the company BMW AG and its primary operations relating to the car and motorcycle manufacturing business and financial services segments. We identify good operational performances and strong pricing power, ground on brand recognition and differentiation. However, key challenges to the industry in the form of supply shortages, imminent government interventions and increasing competition in a mature sector have had a heavy negative impact on the valuation. We forecast sales growth 1.2%-3.0%after 2022 and a FY2022 total shareholder return of 5.1%,justifying a HOLD recommendation.
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Valuation Electric vehicles Automotive industry Bmw group Share price Bmw equity research
