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The case of NBC universal´s platform peacock and the aftermath of Covid-19 in the cinema industry
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Our contribution to the current research is a multifaced approach that merges consumer preferences with an industry wide analysis, and which will allow us to have a broad view on NBCUniversal strategy with Peacock. Moreover, in the later stages of the present work we will be able to draw the possible implications for the individuals’ cinema consumption in the medium and long term, hence completing the initial scope of this thesis.
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Cinema industry Streaming platform Covid-19 International business strategy