Publicação
The case of NBC universal´s platform peacock and the aftermath of Covid-19 in the cinema industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pimentel, Bernardo | |
| dc.contributor.author | Brozzi, Giacomo | |
| dc.date.accessioned | 2022-05-18T09:04:50Z | |
| dc.date.available | 2022-05-18T09:04:50Z | |
| dc.date.issued | 2021-11-05 | |
| dc.date.submitted | 2021-09-23 | |
| dc.description.abstract | Our contribution to the current research is a multifaced approach that merges consumer preferences with an industry wide analysis, and which will allow us to have a broad view on NBCUniversal strategy with Peacock. Moreover, in the later stages of the present work we will be able to draw the possible implications for the individuals’ cinema consumption in the medium and long term, hence completing the initial scope of this thesis. | pt_PT |
| dc.identifier.tid | 202932214 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/138117 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Cinema industry | pt_PT |
| dc.subject | Streaming platform | pt_PT |
| dc.subject | Covid-19 | pt_PT |
| dc.subject | International business strategy | pt_PT |
| dc.title | The case of NBC universal´s platform peacock and the aftermath of Covid-19 in the cinema industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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