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Case-study: value cation wheel applied to a start-up in the beverage industry, the first steps for a successful market entry
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| 2.56 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The purpose of this Work Project is to present a real case-study that provides insights and a practical example on to solve part of the challenges faced by a start-up in the beverage industry through the application of the Value Creation Wheel meta-framework. Some of the problems that will be tackled are encompassed by a market analysis, the creation of a value proposition and identification of the most suited country to start internationalizing.
Descrição
Palavras-chave
Case-study Decision making Problem solving Internationalization Value