Case-study: value cation wheel applied to a start-up in the beverage industry, the first steps for a successful market entry

Publicação

datacite.subject.fos	Ciências Sociais::Economia e Gestão	pt_PT
dc.contributor.advisor	Lages, Luís Filipe
dc.contributor.author	Matos, Francisco Maria De Oliveira Côrte-Real Cardoso De
dc.date.accessioned	2022-05-16T10:33:37Z
dc.date.available	2022-05-16T10:33:37Z
dc.date.issued	2021-01-19
dc.date.submitted	2021-01-11
dc.description.abstract	The purpose of this Work Project is to present a real case-study that provides insights and a practical example on to solve part of the challenges faced by a start-up in the beverage industry through the application of the Value Creation Wheel meta-framework. Some of the problems that will be tackled are encompassed by a market analysis, the creation of a value proposition and identification of the most suited country to start internationalizing.	pt_PT
dc.identifier.tid	202741893	pt_PT
dc.identifier.uri	http://hdl.handle.net/10362/137985
dc.language.iso	eng	pt_PT
dc.subject	Case-study	pt_PT
dc.subject	Decision making	pt_PT
dc.subject	Problem solving	pt_PT
dc.subject	Internationalization	pt_PT
dc.subject	Value	pt_PT
dc.title	Case-study: value cation wheel applied to a start-up in the beverage industry, the first steps for a successful market entry	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.name	Gestão	pt_PT

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