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Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations
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| 13.4 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The present project derives from insurers paradigm shift from reactors to preventers, with the purpose of discouraging sedentarism and stimulate healthy and active routines on its clients. This work project focus on Gen Xers and Millennials’ physical exercise habits, preferences, objectives and barriers. In order to address this challenge, the work project contains several analysis comprehending the internal and external context, and culminates on a set of recommendations to answer the project’s ultimat objective, whilst guaranteeing strategic fit with the insurer.
Descrição
Palavras-chave
Physical exercise Healthy lifestyle Wellbeing Health Insurance industry Prevention Light users Nutrition Change of habits Sedentarism