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Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations

2021-01-26Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCasquinho, Constança
dc.contributor.authorMarques, Carolina Clérigo e Silva
dc.date.accessioned2021-09-06T19:47:17Z
dc.date.available2021-09-06T19:47:17Z
dc.date.issued2021-01-26
dc.date.submitted2021-01-26
dc.description.abstractThe present project derives from insurers paradigm shift from reactors to preventers, with the purpose of discouraging sedentarism and stimulate healthy and active routines on its clients. This work project focus on Gen Xers and Millennials’ physical exercise habits, preferences, objectives and barriers. In order to address this challenge, the work project contains several analysis comprehending the internal and external context, and culminates on a set of recommendations to answer the project’s ultimat objective, whilst guaranteeing strategic fit with the insurer.pt_PT
dc.identifier.tid202742768pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123983
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectPhysical exercisept_PT
dc.subjectHealthy lifestylept_PT
dc.subjectWellbeingpt_PT
dc.subjectHealthpt_PT
dc.subjectInsurance industrypt_PT
dc.subjectPreventionpt_PT
dc.subjectLight userspt_PT
dc.subjectNutritionpt_PT
dc.subjectChange of habitspt_PT
dc.subjectSedentarismpt_PT
dc.titleConsulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendationspt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations