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Exploring the attitudes and behaviors of the Portuguese towards intellectual property rights infrigement and copies
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Exploring the Attitudes and the Perception of the Portuguese toward Property Right Infringement and Copies This study develops work on the Portuguese purchasing habits regarding Intellectual Property Infringement products and copies. Ahybrid research approach was used: both qualitative and quantitative insights were gathered. The main conclusions reached were that while counterfeits and pirated items are treated equally, they are different from copies in the consumer’s mind. This barrier lies in the legality of the matter. Being a seller of these articles is deemed more incorrect than being its purchaser. Two behaviors stand out: people who do not feel ashamed by practicing unlawful practices and showing, and decreased propensity to purchase if the intention is gifting others.
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Counterfeit Piracy Consumer behaviour Portugal Luxury Fashion