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Portuguese football clubs´ merchandising products: a qualitative approach to guide supply chain strategy choice
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Resumo(s)
In recent years the commercial activity has become increasingly important for Portuguese football clubs’ finances, having as one of its main drivers the sales of merchandising products. Therefore, a competent management of their Supply Chains should be a priority for clubs. This thesis proposes to guide these products’ Supply Chain strategy choice by conducting a qualitative assessment approach based on three global dimensions: Product, Demand and Supply characteristics. The merchandising products featured in the analysis are Match Shirts and Scarfs, for Big and Medium & Small Portuguese clubs. Data was collected by interviewing industry professionals and surveying consumers.
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Palavras-chave
Supply chain management Operations management Sports management Manufacturing strategy