Publicação
Portuguese football clubs´ merchandising products: a qualitative approach to guide supply chain strategy choice
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Baganha, Manuel | |
| dc.contributor.author | Cunha, Tiago Pedro Bernardo Salcedas da | |
| dc.date.accessioned | 2021-08-25T11:29:08Z | |
| dc.date.available | 2021-08-25T11:29:08Z | |
| dc.date.issued | 2021-01-11 | |
| dc.date.submitted | 2021-01-04 | |
| dc.description.abstract | In recent years the commercial activity has become increasingly important for Portuguese football clubs’ finances, having as one of its main drivers the sales of merchandising products. Therefore, a competent management of their Supply Chains should be a priority for clubs. This thesis proposes to guide these products’ Supply Chain strategy choice by conducting a qualitative assessment approach based on three global dimensions: Product, Demand and Supply characteristics. The merchandising products featured in the analysis are Match Shirts and Scarfs, for Big and Medium & Small Portuguese clubs. Data was collected by interviewing industry professionals and surveying consumers. | pt_PT |
| dc.identifier.tid | 202742806 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/123098 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Supply chain management | pt_PT |
| dc.subject | Operations management | pt_PT |
| dc.subject | Sports management | pt_PT |
| dc.subject | Manufacturing strategy | pt_PT |
| dc.title | Portuguese football clubs´ merchandising products: a qualitative approach to guide supply chain strategy choice | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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