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Live streaming in events of performing arts: do they work in a pandemic-free world? evidence from Portugal
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This study intends to explore the viability of live streaming as a part of a hybrid product in events of performing arts in Portugal. To tackle this issue, 2 research questions have been formulated: “Is there a market for events of performing arts via live streaming in a pandemic-free world in Portugal ?”and “If so, how can it work?”. After interviewing15 experts of the industry and surveying 484 Portuguese respondents regarding the topic, the conclusions seem to be positive regarding the existence of this market, but not without considering some obstacles as well as important good practices.
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Digital business Live streaming Performing arts Culture Lockdown Portugal